It’s Giving

Contextual Example:
“That outfit? It’s giving ‘90s supermodel realness.”

Synonyms / Related Terms:

• Serving
• Channeling
• Reminiscent of

Alternate Spellings / Variations:

• “It’s giving ___,” often filled with a specific reference: “It’s giving boss energy.”

History & Evolution:
Stemmed from online fashion and drag communities (similar to “serving”). Became a popular meme prompt on TikTok and Twitter, where users fill in the blank with whatever vibe or persona they perceive.

Cultural Relevance:
Reflects Gen Z’s penchant for labeling or narrating exactly what a look or scenario “gives” in terms of inspiration or mood. A playful way to call out style, behavior, or atmosphere.

Practical Usage:

• Appropriateness & Tone: Informal, often lighthearted.
• Platform Popularity: Strong on TikTok, Instagram captions, Twitter threads.
• Trend Status: Currently popular, especially in fashion, lifestyle, and comedic references.

Dos and Don’ts:

• Do use it creatively to highlight the essence of someone’s style or situation.
• Don’t overuse it if you’re not providing a clear or humorous follow-up (“It’s giving...what?”).

Common Misconceptions:

• Some confuse it for a direct compliment or insult; context determines whether it’s positive, negative, or just a playful observation.

Example in Pop Culture or Media:

• Viral TikTok videos featuring “It’s giving” to describe celebrity red-carpet outfits or friend-group aesthetics.